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Welcome to the new era of product data sharing

Get rid of the product listing cards and high error rates. Save hundreds of hours per year thanks to easier products listing and data updates. Because time can be used better.

  • Certified GDSN Data Pool
  • Simple use
  • Standardized B2B and B2C data
  • Cloud solution
  • Validation Rules
  • Easier Information System Integration
  • Trainings
  • Consultancy and support

Did you know, that

up to 300 h
per year supplier spends filling in the product listing cards

nearly 60 000
connected users globally

at least 200 h
per year are lost communicating changes in the product listing cards by suppliers

What is SYNFONY

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What is SYNFONY

SYNFONY is a GDSN data pool that connects suppliers and retailers helping them exchange their product data. It fully replaces Excel forms for product listing. Time saving, simple use and easier integration into IS.

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How it works

Product data are shared via an online application, which also allows bulk import of data from Excel. Especially bigger companies will certainly appreciate the possibility of integration with their own information system.

The principles of GDSN can be found

HERE

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Utilisation

Fast exchange of product information in the Czech Republic and worldwide. It complies with applicable legislation, including EU Regulation 1169/2011. Fast transfer of digital content, including digital images, safety data sheets and certificates.

3 key benefits
for suppliers

Share B2B and B2C data about your products with all retailers together.

  • Faster introduction to market and easier promotion.
  • Both B2B and B2C product data, even with digital content, are entered only once for several retailers at the same time.
  • Any changes will be automatically sent to all partners who receive the data.

3 key benefits
for retailers

Receive master data in a standard format.

  • Immediate access to large amounts of quality data in a standard format.
  • Collection of B2B and B2C product data from one place, including digital content.
  • Automatic receipt of changes from the supplier.

We want SYNFONY

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Becoming a customer of the SYNFONY Data Pool is quick and easy. All you need is a valid GLN (Global Location Number) from GS1. After concluding the contract, the client will receive login details and a brief information package with an invitation to the training.

The current price list can be requested at synfony@gs1cz.org

  • Get SYNFONY
  • I have a question

The registration form will be sent to your email. The prefilled email will be open by clicking on synfony@gs1cz.org.

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What is GDSN

GDSN (Global Data Synchronization Network) enables business partners to synchronize master data globally.

Supplier has the possibility to enter the product master data of his products into the GDSN published to selected market, like Czech Republic, or to a specific retailer. Data in the GDSN are stored in a standard format and they can be easily downloaded into the information system by any retailer connected to the GDSN, if the supplier has allowed him to download the data.

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GDSN Globally

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Marina Guegan

IT Master Data Director

Carrefour

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Jean Marc Klopfenstein

Master Data Lead

Nestlé

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Laurent Seroux

Global Master Business Process Expert

Procter & Gamble

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Christian Zaeske

Global Head of Master Data Management

Metro

GDSN Czech Republic

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GS1 Czech Republic
Na Pankráci 30, 140 00 Praha 4
phone.: +420 227 031 261
email: helpdesk@gs1cz.org

Customer care:
phone.: +420 227 031 165
email: synfony@gs1cz.org

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